Sachin Agarwal loves San Francisco. And we imply he loves all 46.87 sq. miles of the town. Identical to any nice love, the CEO and founding father of GrowSF, a nonprofit group to assist San Francisco group members is bringing his advertising and marketing and tech background in the case of his social affect efforts.
Earlier than Agarwal turned a San Francisco advocate, the entrepreneur’s profession path took his engineering background and headed to the streets of San Francisco. Not like many different professionals, Agarwal’s profession went from Apple, startup, Twitter, Lyft, and now startup once more.
Once we sat with Agarwal, it was fairly clear: He liked San Francisco, and to unfold to get individuals extra concerned, he needed to meet them midway.
Agarwal’s fondness for the city has been brewing for nearly 15 years. The entrepreneur realized that for a product to elevate off, it meant igniting the hearth inside your self. Fortunately for Agarwal, he witnessed that first sense of ardour and drive at Lyft.
“One factor that drew me to go and work [at Lyft] was the founders of the corporate. John Zimmer and Logan Inexperienced. They’re so passionate concerning the firm, they usually’re so mission-driven.”
Being mission-driven is contagious, a minimum of it was for the GrowSF founder. The key phrase he talked about was authenticity. How are you going to get behind a product with out resonating with the values? Zimmer and Inexperienced turned the catalyst of what it means to be a part of a motion that aligns together with your values.
An idea that was life-changing for Agarwal. Basically, it inspired him to introspect and discover his hearth.
“These are people who deeply care about this drawback. With the ability to get affordable, convenient transportation to individuals to do the appropriate factor for the setting.”
“It is as a result of [Zimmer and Green] have these values they create to the desk. Lyft now embraces these values. It’s extremely genuine.”
As we talked about, Agarwal’s profession took from firm to startup to firm to startup. Basically, boss to no boss to boss to no boss. However that didn’t matter for Agarwal. Every chief he encounters solely pushed him extra in direction of his imaginative and prescient.
“When you will have bosses which might be nice, mission-driven, and prefer to encourage you then it would not really feel like you will have a boss. It simply appears like you will have a accomplice to do the factor you are attempting to [accomplish].”
One in every of Agarwal’s advertising and marketing ways in the case of increasing GrowSF is instructional advertising and marketing. Particularly with intricate ideas like politics and metropolis planning, schooling is required for customers and volunteers to make sound selections.
“Our objectives are mainly to coach individuals about what’s taking place within the metropolis. Give individuals easy methods of getting concerned.”
The reality of the matter is that not a whole lot of SF residents learn about their native officers, how to vote, and even the problems taking place within the metropolis. Agarwal wished to bridge the gap by educating the public on the necessities of the town.
“There’s lots of people in San Francisco who do not even know who their district supervisor is. [Or] explaining who the Board of Supervisors is in San Francisco, and the way a lot energy they yield.”
Assembly individuals the place they’re at, for Agarwal and his staff, meant tapping into instructional advertising and marketing.
Schooling-based advertising and marketing on this case means offering SF natives fundamental information of their authorities officers, elevating points, and open discussion board alternatives. To be clear, there’s no stage of persuasion. Offering all this data in a single place permits individuals to make their very own knowledgeable selections.
There’s no secret the important thing to going viral, on this digital age, is thru Twitter, Instagram, Fb, nearly any social media platform.
Whereas Agarwal discovered that actively sharing on Twitter was a strategy to pull people collectively, phrase of mouth was simply as precious. To be particular, from his volunteer base.
“We have been thrilled with the parents who’ve signed up with GrowSF and have began to volunteer with us to assist us and unfold the phrase going ahead.”
“We need to attain everybody in San Francisco and that is going to be exhausting. And so, you realize, one of many ways in which we’re tackling that drawback is to advocate for points that individuals care about.”
That’s the place rallying focus round a standard trigger has helped Agarwal proceed to put the wants of SF on the forefront of his profession. As old-fashioned as this technique has been, for Agarwal, personally connecting with individuals that really care concerning the metropolis has propelled his social affect efforts.