A luxurious Lengthy Island buying middle raised $900,000 for charity in three days by encouraging its prospects to buy.
By the Champions for Charity program on the Americana Manhasset, 25% of designated full-price purchases made Dec. 3-5 was donated to the group of the consumer’s alternative. The Americana is dwelling to 60 retailers, together with Hermès, Chanel, Louis Vuitton, Gucci and Cartier. Many shops allowed prospects to buy remotely and provided curbside pickup.
The collaborative initiative between Americana’s retailers and their patrons has raised practically $15 million over its 25-year historical past, mentioned Catherine Castagna, president of Castagna Realty Co., Inc, mum or dad firm of Americana Manhasset and close by Wheatley Plaza.
“It is a significantly poignant yr to be celebrating the twenty fifth anniversary of Champions for Charity,” Castagna mentioned. “The previous 9 months have been extraordinarily difficult for thus many in our group and for the not-for-profit organizations that serve them. It’s extra necessary than ever to do what we will to assist.”
The fundraiser was begun in 1996 by Castagna’s father, Frank Castagna, who helped remodel a strip mall right into a luxurious buying vacation spot. Frank Castagna died in July at 91.
This yr greater than 140 not-for-profit organizations participated in this system, together with native hospital initiatives, medical analysis institutes, meals banks, psychological well being organizations, youth teams and household companies, animal rescue teams, and academic and cultural establishments.