NHS Charities Together defends controversial Christmas advert showing Santa unconscious in hospital


The movie, titled “The Reward”, depicts an aged bearded man being rushed into hospital as medical doctors and nurses, who’re sporting PPE, try and revive him.

The person can then be seen waking up with oxygen tubes hooked up to his face as a nurse asks: “The way you feeling?”

With the assistance of the nurse, the person slowly begins to get better, as he begins to stroll once more with the assistance of a strolling body.

He additionally receives a get effectively quickly card from his head reindeer “Rudy” and spends time sorting by means of a pile of letters addressed to Santa.

Afterward within the clip, the person has been nursed again full well being and is revealed to be Father Christmas when the nurse who taken care of him receives a present, which reads: “Thanks for every part you’ve accomplished for all of us, Santa”.

The advert, which was meant to pay tribute to the NHS employees who labored on the entrance line throughout the coronavirus pandemic, has been condemned by viewers on-line.

Whereas some described it as “disturbing” and “insensitive”, others feared it might go away children “traumatised”.

Photos of a poorly Mr Claus haven’t gone down effectively on social media

(YouTube/NHS Charities Collectively)

“Somebody thought this was a good suggestion. Assured to scare the hell out of little ones in the event that they watch it,” one individual wrote.

One other added: “Has anybody seen the NHS advert that’s treating Santa Claus for covid ????? Are you joking right here!!!! You’ve taken their training away now you wanna take their innocence?? Do me a favour.”

A 3rd individual commented: “What number of youngsters are going to be delivered to tears pondering Santa goes to die?”

A masked Santa is seen recuperating within the advert

(NHS Charities Collectively)

Following the criticism, NHS Charities Collectively has spoken out to defend the quick movie.

“We created our Christmas marketing campaign to focus on the continued dedication and laborious work of NHS employees and volunteers to maintain us secure and effectively in what has been and continues to be a very difficult time for the NHS,” it mentioned in a statement.

“We’re actually grateful that by means of the assist of our companions we had been in a position to create a movie to get that time throughout, and to encourage individuals to maintain supporting NHS employees, sufferers and volunteers by producing donations to our attraction.

“After we launched the advert earlier within the week, we had an overwhelmingly optimistic response to it. Some subsequent media protection of it has generated criticism of the advert on social media and a few individuals have expressed their concern about it upsetting youngsters.”

The charity went on to state that the advert was not meant for youngsters and apologised to any parents it might have upset.

“The advert has been made to interact charity supporters and those that could wish to purchase merchandise that generate donations to the attraction. It isn’t aimed toward youngsters and hasn’t been proven on TV. The charity didn’t put any funds into the manufacturing of the advert,” the charity mentioned.

“We labored carefully with the crew behind the advert to ensure it was produced responsibly and it was cleared to be used by the related regulatory authority. 

“Nevertheless, we’re sorry to the dad and mom of any younger youngsters who’ve been upset by watching the advert and to the younger youngsters themselves, they weren’t the meant viewers for it.”


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