Mustaches 4 Youngsters Richmond, a charitable group the place males develop mustaches to lift consciousness and cash for native youngsters’s charities, raised simply over $500,000 in its current monthlong marketing campaign.
The fundraising complete is essentially the most the group has raised in a single yr because the volunteer-run group was based in 2003, eclipsing the earlier excessive of $360,000 raised in 2019.
Since its inception, the group has raised $2.3 million for native youngsters’s causes.
With the dollar-for-dollar matching marketing campaign CHF is working, the $500,000 reward from M4K Richmond is the same as a $1 million donation.
M4K Richmond’s 2020 marketing campaign “rising season” ran from Nov. 4 to Dec. 4, when the ultimate fundraising tally of $500,417 was introduced at a digital “Stache Bash.”