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AMERICAN THEATRE | Philanthropic Gifts Trending Downward, Study Shows


COLORADO SPRINGS, COLO.: TRG Arts and Purple Seven have launched a brand new examine on philanthropic items obtained by performing arts organizations, together with theatres, arts facilities, and orchestras. The October COVID-19 Sector Benchmark Perception Report is the most recent launch in a series of research that look at knowledge from field workplaces of each business and nonprofit venues of various sizes within the U.S., Canada, and the U.Ok.

“The big decreases in common present dimension point out the place advertising and marketing efforts have to be targeted in these last months of 2020,” mentioned TRG’s CEO, Jill Robinson, in a press release. “Finish-of-year giving campaigns sometimes lead to massive percentages of general present income for the 12 months. This 12 months they’ll additionally present a possibility to interact donors by sharing the journey arts organizations have been on to remain resilient throughout COVID-19, and the way vital donor assist is to the success of resiliency methods.”

Key findings of the report present that  funds raised from particular person giving within the first 9 months of 2020 have declined by 14 % in North America and 42 % within the U.Ok.; the variety of items given has elevated in North America, however the common worth of items has decreased; each the amount and common worth of items within the U.Ok. has fallen; and in each the U.Ok. and North America, essentially the most loyal prospects of organizations proceed to be an important donors. The complete report is on the market here.

“Some particular person organizations are bucking nationwide traits, and within the U.Ok. nationwide governments have supplied extra assist through grants to mitigate the disaster within the business,” mentioned Purple Seven managing director David Brownlee in a press release. “Nonetheless, the mixture knowledge highlights a worrying pattern that would additional jeopardize performing arts organizations already disadvantaged of field workplace income. We’ll proceed to watch and supply month-to-month updates on mixture items and present income in each the U.Ok. and North America.”

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