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How a Bengaluru NGO raised Rs 220 crore for fight against coronavirus

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How GiveIndia’s marketing campaign to boost Rs 220 crore for Covid aid gathered a momentum of its personal pulling in lots of much-maligned segments of society

Matters
Coronavirus | NGO | LGBTQ



Anjuli Bhargava  | 
New Delhi 

On the weekend of March twenty fourth, as Covid-19 turned a actuality, the GiveIndia workforce began a crowdfunding marketing campaign on its web site that went viral. It had turn into evident that the sudden lockdown had left many migrants and employees from the agricultural areas stranded in varied cities throughout the nation.

Many had misplaced their jobs (development exercise had halted) and few had financial savings to maintain themselves within the weeks to observe. Hunger deaths – normally heard of in distant Jharkhand, MP and UP – within the NCR, Mumbai and different metros couldn’t be dominated out except somebody stepped in. Nearly as quickly as …




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First Revealed: Fri, December 04 2020. 21:14 IST



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