Opinion: Giving Tuesday is important, now more than ever – Opinion – Austin American-Statesman


The COVID-19 pandemic has modified our world dramatically since this time final yr, however the wants of our communities are nonetheless current. The truth is, these wants have by no means been higher. The uncertainties about our well being and the economic system have additionally taken heavy tolls on native assist for non-profit organizations like The Immunization Partnership that rely significantly on contributions from our philanthropic companions. Their charitable items present the very important margin of excellence that permits us to proceed working to maintain our households, mates, and communities wholesome and secure—as we speak and for generations to come back.

Giving Tuesday, December 1, is a method all of us might help each other remodel our communities and the world. The concept behind Giving Tuesday started in 2012 to encourage people to do good for each other. Since then, it has grown into a worldwide motion that celebrates collaboration and generosity.

The philanthropic group contributed almost $2 billion within the U.S. by means of on-line and offline donations throughout Giving Tuesday 2019. This yr, the pandemic reduces the alternatives for conventional in-person fundraising actions. This will increase the significance of on-line giving, which in some instances has returned larger ranges of engagement and giving than previous in-person occasions.

Current modifications in tax legal guidelines additionally affected charitable giving. The Tax Cuts and Jobs Act of 2017 almost doubled the usual tax deduction, which meant taxpayers taking this deduction couldn’t cut back their taxable earnings by the quantity of their charitable contributions. This affected greater than 95% of taxpayers by eliminating the benefit of this vital profit for non-profit organizations like The Immunization Partnership. To nobody’s shock, research on giving in 2018 and 2019 confirmed declines within the degree of items to charities and within the whole variety of donors.

The Coronavirus Support, Reduction, and Financial Safety (CARES) Act of 2020 made a helpful, albeit short-term, change for taxpayers and non-profits for this yr. The CARES Act provides all taxpayers a further deduction on their charitable items as much as $300, or $600 for married filers, on donations made earlier than Dec. 31, 2020. This impacts greater than 90% of U.S. taxpayers.

Donors who itemize and write off their charitable items might deduct 100% of their adjusted gross earnings for donations to qualifying nonprofit organizations. Companies might deduct charitable items as much as 25% of their taxable earnings this yr. As at all times, go to together with your accountant or tax adviser concerning your private scenario. Additionally ask in case your employer has an identical program for charitable items. It is a nice technique to leverage your generosity.

All of us wish to see giant items, however the actuality is that we will count on only some. The majority of our assist comes from people who share our beliefs and targets. Because of this we are saying that the very fact you give a present is simply as vital, if no more so, than the quantity you contribute.

If there’s one easy cause why people don’t make charitable items, it’s as a result of nobody asks them, at the least in a roundabout way. However that won’t be a cause this yr. On behalf of The Immunization Partnership and all group nonprofit organizations, I ask you as we speak to take part in Giving Tuesday, or at any time earlier than the top of the yr.

Now, greater than ever, we want the dedication and dedication, the management and philanthropy, of our caring and important group companions. We have no idea how lengthy the current well being and financial uncertainties will proceed. We do know, nevertheless, that they’ll proceed to exert adversarial results on our communities and on the nonprofit organizations dedicated to offering the providers and assist our most susceptible populations rightly count on and deserve.

Winnike is president and CEO of The Immunization Partnership, a statewide non-profit group that goals to eradicate vaccine-preventable ailments.


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