Akcelo Expands Data Strategy And Martech Capabilities With Appointment Of Senior Marketer Anne Ngo

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Model expertise and innovation firm Akelo has right this moment introduced the most recent senior addition to its rising group, appointing extremely skilled marketer Anne Ngo as martech and buyer technique director to steer and develop the follow.

Ngo will assist Akcelo shoppers develop their buyer advertising and martech maturity by leveraging her deep understanding of the challenges manufacturers face in delivering an omni-channel buyer expertise that are pushed by information and buyer insights.

Aden Hepburn, CEO at Akcelo mentioned: “Serving to shoppers rework their buyer expertise is central to our function, so I’m delighted that we’ve been capable of entice somebody of Anne’s calibre and expertise to Akcelo. She’s labored with main manufacturers in Australia and the US to construct acquisition and retention packages at scale. She’s a big addition to the group and can carry her appreciable experience to our rising consumer base.”

For greater than 15 years, Ngo has labored in a wide range of advertising roles with specialisations in buyer lifecycle and retention technique, digital advertising and martech enablement and design of data-driven, built-in multi-channel advertising options.

From 2007 she labored in a number of sectors inside monetary companies, together with virtually ten years at American Specific (AMEX), each in Sydney and New York, the place she rose to develop into director, strategic partnerships, world community companies. She was additionally head of selling, playing cards and insurance coverage, at Latitude Monetary for greater than three years and head of selling at fintech participant FlexiGroup.

Ngo added: “Key to constructing model experiences is utilising information and advertising expertise to ship constant and personalised communications to clients, along with artistic that’s proper for the channel. Having had an in depth profession in creating buyer lifecycle technique and digital advertising packages, I’m wanting ahead to bringing my expertise to Akcelo and dealing with a spread of numerous companion shoppers to assist their manufacturers develop.”

Akcelo launched in July to ‘construct manufacturers for the expertise period’ by bridging the disconnect between a model’s DNA and the expertise a client has once they interact with it throughout its ecosystem. Its shoppers embrace TikTok, Lion’s portfolio of beer manufacturers, Primo Meals, HCF, Australian Wool, Surf Sew and Stockland.

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