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United Way: Nonprofits pivot to technology


This 12 months has thrown everybody for a loop, and the nonprofit world is not any exception. Conventional methods of speaking with purchasers and supporters has modified, in addition to how crucial {dollars} are raised for our missions. Even finishing duties or interacting with purchasers by means of a masks or private protecting tools has modified us greater than we all know. In a world the place every thing has modified, nonprofits are adapting to fulfill the wants of our neighbors each single day.

Simply as different nonprofits have needed to pivot, United Method of East Central Iowa (UWECI) has discovered itself utilizing expertise in methods it by no means has earlier than. We’ve stretched ourselves — from internet hosting digital fundraising occasions to rising distant volunteer alternatives — nearly relearning how we will assist our neighborhood on this “new regular.” UWECI has been on the desk, creating partnerships and collaborations which might be impacting those that want it most whereas permitting donors’ presents to go additional. From increasing Venture ReConnect to fostering a rising partnership with rural farmers, we proceed to assist nonprofits make new connections to maneuver ahead throughout these attempting occasions.

Through the vacation season, UWECI receives quite a few calls from individuals all in favour of lifting one another up within the spirit of giving again. Our Vacation Volunteer Information now focuses on digital volunteer choices for individuals to present again and assist our neighborhood. Visiting uweci.org/vacation is a superb place to start out. It offers you countless choices similar to adopting a household this vacation season, collaborating in a college provide drive, or offering meals for these in want. Every volunteer alternative has tips on how one can assist them in a secure method.

If you happen to’ve felt moved by any of the challenges our neighbors have confronted this 12 months, you’re not alone. This 12 months has been powerful for everybody in a method or one other, whether or not that’s from dropping a job or selecting between paying an insurance coverage deductible or changing fundamental wants. If these emotions are acquainted to you, I encourage you to assist United Method and different space nonprofits through the holidays by means of a present, volunteering your time, or advocating for others.

Now greater than ever, our neighborhood wants to return collectively. The one-two punch of the worldwide pandemic and derecho impacted our neighbors in methods we by no means may have imagined. These disasters simply shined a brighter highlight on the inequities some in our neighborhood face each day. We noticed roofs blown off properties, we noticed individuals being laid off, we noticed neighbors needing meals and diapers. However in actuality, these points have at all times been in our neighborhood. And sadly, they are going to final lengthy after the highlight has moved from these crises. For the final 106 years, United Method of East Central Iowa has been right here to guide and join our neighborhood to higher the lives of our neighbors, each in occasions of catastrophe and in on a regular basis life.

There are various challenges earlier than us. UWECI is right here to create options to make them higher, and you may be a part of the change. Thanks for standing beside our neighbors and nonprofits when it’s wanted essentially the most. Keep properly.

Kristin Roberts is president and CEO of United Method of East Central Iowa.




Kristin Roberts

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