The vacations will look somewhat completely different this yr. However it doesn’t matter what challenges we face, Floridians are recognized to be beneficiant, particularly this time of yr. Tons of of shops throughout the state of Florida are counting in your generosity and help this season to maintain them afloat. So if you start to test off your vacation present record, remember to “Discover It In Florida.”
Sure! Yow will discover all the pieces in your procuring record this season proper right here within the Sunshine State. On the Florida Retail Federation, we launched a brand new public consciousness marketing campaign this season urging customers to “Find It In Florida.” The image is sort of a map, consultant of our state’s historical past and the early explorers who found the wonder, bounty and treasures our state has to supply. The phrases are like a name to motion, encouraging customers to buy at Florida retail shops earlier than contemplating anyplace else.
Your help for Florida’s retail shops — from large field shops to small nook shops – is vital, now greater than ever. Many Floridians have suffered this yr as a result of COVID-19. Many companies, particularly retail shops, have been compelled to shut for durations of time and misplaced vital revenues as a result of restrictions and worry.
Florida’s retail trade is resilient. Shops have been fast to pivot to supply supply and curbside choices so prospects can store safely and assist forestall the unfold of sickness. Many shops invested in new applied sciences, like contactless cost techniques, dividers and signage to maintain their groups and prospects protected.
Now, a very powerful season within the retail calendar is upon us. The ultimate two months of the yr are thought of make-or-break for the retail trade. Historically, purchases made at retail shops throughout the vacation season account for practically one-fifth of a retailer’s annual gross sales. For a lot of retailers, it is even greater than that. This season is crucial to their backside line.
Florida retail shops help 2.7 million jobs for Florida households. That’s one in 5 jobs throughout the state. Hundreds of thousands of Floridians have misplaced their jobs or misplaced wages on this financial downturn. We should save each job that continues to be.
So if you select to “Discover It In Florida,” you’re supporting Florida companies and Florida jobs.
You possibly can believe within the measures adopted by Florida retail shops to maintain you protected and wholesome whereas procuring. Should you select to buy in retailer, you’ll see workforce members and prospects alike carrying masks to stop the unfold of sickness. Shops have additionally put in partitions at checkout strains and are practising social distancing, based on the CDC tips.
Many shops additionally provide options to procuring in retailer. Benefit from curbside or supply providers the place accessible. Should you’re procuring on-line, be sure to buy from shops which have a bodily presence in Florida.
We’re immensely grateful for the help from Floridians this yr and the persistence you all have practiced as we navigated modifications in tips and restrictions all through the pandemic.
If we are able to faucet your generosity as soon as extra throughout this season of giving, we ask you to help Florida retail shops to satisfy your vacation present lists. From meals to electronics to toys and present playing cards, remember to “Discover It In Florida.”
Scott Shalley is president and CEO of the Florida Retail Federation, which advocates for 274,000 retail companies throughout Florida and generates $155 billion in annual financial impression.
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