New Study Reveals Downward Trend of Performing Arts Philanthropic Revenue in North America

Within the first 9 months of 2020, the variety of philanthropic items acquired by performing arts organizations in North America elevated by 15% whereas the common worth of these items fell by 24% from the earlier 12 months, based on a brand new research launched by worldwide arts administration consultants TRG Arts and U.Okay. arts knowledge specialists Purple Seven.

The October COVID-19 Sector Benchmark Insight Report additionally reveals that because the pandemic continues, the variety of items and the philanthropic income generated from them will not be being sustained. In North America combination reward income from June to September was down 29% in comparison with 2019, and down 75% within the U.Okay.

The October COVID-19 Sector Benchmark Perception Report is the most recent launch in a collection of research analyzing close to real-time knowledge from field workplace feeds of each business and not-for-profit venues of all scales within the U.S., Canada and the U.Okay. It’s primarily based on knowledge gathered from 117 arts venues (63 within the U.S., 7 in Canada and 47 within the U.Okay). The vast majority of the pattern are theaters, however there’s additionally a illustration of arts facilities and orchestras.

Among the many research highlights:

In North America:
• The variety of items given per thirty days in 2020 was increased than each month in 2019 till July. In July, August and September each reward numbers and reward income had been decrease than in 2019.
• The most important progress within the variety of items has come from probably the most loyal ‘Tremendous Lively’ patrons (10 or extra earlier engagements), however the common dimension of items from these patrons has fallen by 38%.
• N.A. organizations proceed to be closely reliant on items from people with no earlier field workplace or philanthropic historical past, however the common dimension of items from these patrons has fallen 28% within the first 9 months of 2020.

Within the UK:
• Within the first 9 months of 2020 the variety of items acquired fell by 35% and the common worth of these items fell by 11%.
• There was a spike within the worth of items of lower than £1 million in April on the time when many organizations in each the U.Okay. and North America had been encouraging ticket holders to make donations relatively than request a refund for cancelled performances.
• 74% of all reward income acquired within the first 9 months of 2020 got here from probably the most loyal ‘Tremendous Lively’ patrons.
• The month-to-month quantity and cumulative worth of items in comparison with 2019 from these patrons has dropped sharply since June, down 47% and 89% respectively.

“The massive decreases in common reward dimension point out the place advertising efforts should be centered in these remaining months of 2020,” stated TRG Chief Executive Officer Jill Robinson. “Finish of 12 months giving campaigns sometimes end in giant percentages of general reward income for the 12 months. This 12 months they’ll additionally present a possibility to interact donors by sharing the journey arts organizations have been on to remain resilient throughout COVID-19 and the way necessary donor help is to the success of resiliency methods.”

“Some particular person organizations are bucking nationwide tendencies, and within the U.Okay. nationwide governments have supplied extra help through grants to mitigate the disaster within the trade,” stated Purple Seven Managing Director David Brownlee. “Nonetheless, the combination knowledge highlights a worrying pattern that would additional jeopardize performing arts organizations already disadvantaged of field workplace income. We’ll proceed to watch and supply month-to-month updates on combination items and reward income in each the U.Okay. and North America.”

The total October COVID-19 Sector Benchmark Perception Report is out there at TRG Arts and Purple Seven will publish additional research on a month-to-month foundation whereas the COVID-19 pandemic continues to impression the humanities and tradition sector. Earlier COVID-19 Sector Benchmark Perception Studies accessible are:
• September 2020, “COVID-19 and the Performing Arts – Six Months After Closure”
• August 2020, “Who’s reserving now? Adjustments in ticket purchaser demographics publish COVID-19”
• June 2020, “Particular person Donations – Is New Philanthropic Revenue Changing Misplaced Ticket Revenue?”
• Could 2020, “Monitoring the Preliminary Affect of COVID-19 on the Performing Arts within the U.Okay. and North America”

TRG Arts provides a spread of free assets for cultural and humanities professionals all through the USA, Canada, the UK and the EU to make sure the sphere of arts and tradition thrives now and after the COVID-19 disaster:
TRG 30, a weekly 30-minute webinar collection of disaster counsel and greatest practices that pulls tons of of executives globally every week:
TRG blog for the most recent on COVID-19 associated matters:

Concerning the COVID-19 Benchmark Dashboard
Purple Seven and TRG Arts proceed to supply free entry to the free COVID-19 Benchmark Dashboard to organizations within the U.S., Canada, the U.Okay. and the Republic of Eire. To register go to

Enlargement of the COVID-19 Benchmark Dashboard is supported partially by a grant from the National Endowment for the Arts (NEA) to SMU DataArts, a nationwide middle for arts analysis and TRG Arts’ long-time companion in advancing the humanities and tradition sector.

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