Responding to client demand for fashionable loungewear, New York Metropolis-based up to date clothes firm alice + olivia launched it is first informal assortment.
To mark its debut, designer and CEO Stacey Bendet launched a marketing campaign that not solely celebrates the brand new wardrobe wares but additionally offers again.
Kourtney Kardashian, Nicky Hilton and Sarah Michelle Gellar helped kick off the philanthropic social media marketing campaign.
Get cozy: Responding to client demand for fashionable loungewear, New York Metropolis-based up to date clothes firm alice + olivia launched it is first informal assortment
Star energy: To mark its debut, designer and CEO Stacey Bendet launched a marketing campaign that not solely celebrates the brand new wardrobe wares but additionally offers again
The informal assortment options a spread of elevated cozy wardrobe-essentials for the fashionable girl, with a heavy deal with sweatpants that Stacey refers to chicly because the “Jogger.”
‘We live at house now,’ she stated.
‘I felt like our buyer wanted a little bit of pleasure, and luxury, in her wardrobe this vacation season.
‘The Informal assortment delivers all of our signature prints, and coveted pant cuts, in additional cozy materials meant to be worn at house this season.’
It is the right basis for an indoor wardrobe however with a design sophistication that permits all clothes to transition flawlessly from day to nighttime.
Fly: The informal assortment encompasses a vary of elevated cozy wardrobe-essentials for the fashionable girl, with a heavy deal with sweatpants that Stacey refers to chicly because the “Jogger.”
The face: The frontwoman of the initiative is Tik-Tok star Addison Rae, photographed alongside her mom at their Los Angeles house benefiting The Jed Basis
All day: The Informal assortment is the right basis for a extra at-home wardrobe however encompasses a design sophistication that permits clothes to transition flawlessly from day to nighttime
The pant choices will every profit a distinct charity all through the rest of the 2020 calendar 12 months.
Tik-Tok star Addison Rae is the frontwoman of the initiative.
‘It at all times feels good when you may store with a trigger,’ stated Addison.
‘The brand new Informal assortment by alice + olivia makes it so easy. The items are excellent for the vacation season to remain cozy and makes it even simpler to remain house and protected via a pandemic whereas additionally supporting communities in want,’ she added.
Selma Blair, Monet Mazur, Jessica Seinfeld, Paris Jackson, Jenny Mollen, Charlotte Groneveld, Ava Michelle, India Bradley, and Nancy Davis are additionally members.
Many ladies (like Kourtney) are posing alongside their daughters, sisters, and closest associates in step with the theme of the #CozyTogether marketing campaign.
Client demand: ‘I felt like our buyer wanted a little bit of pleasure, and luxury, in her wardrobe this vacation season,’ stated Stacey
Styling tweaks: Getting extra bang to your buck, the vary of six types are so cute they may also be worn outdoors the house
The Tokyo Jogger ($295) is a modern tailor-made observe pant in a high-tech cloth that slims and sculpts. It advantages the Jed Basis.
Made for metropolis versatility, The New York Metropolis Jogger ($175) is ideal match sweatpants that includes facet pockets. It advantages the Good+ Basis.
The Malibu Jogger ($195) is a roomy match drawstring model pant in a enjoyable tie-dye print. It advantages the Race To Erase MS.
Designed to really feel a cool seaside breeze, The Miami Facet Slit Jogger ($195) encompasses a excessive facet slit and advantages Black Ladies Lead.
The Aspen Jogger ($295) is a heat and mushy drawstring backside. The merino wool pants profit A Sense Of Dwelling.
The Vegan Maddox Legging ($195) is a excessive rise tremendous skinny match legging fabricated from buttery mushy vegan leather-based. It advantages the Lifeway Community.