Now is the Time to Come Through for Local Nonprofits


Editor’s Notice

Steve Palopoli Profile Photo

This was a 12 months of pandemic, wildfires, financial shutdown and different unbelievable challenges for our group, and we referred to as on our nonprofit teams greater than any time because the 1989 Loma Prieta earthquake to assist us by way of it. This was, after all, on the similar time that many if not most of these nonprofits had been being pushed to the restrict financially, reducing paid workers and scrambling to deal with an period wherein our legion of native volunteers typically had been barred from providing their help as a consequence of Covid-19 issues.

Someway, these teams nonetheless got here by way of, generally in methods they weren’t even designed for, particularly when it got here to fireside reduction. Now’s our probability to return by way of for them, with the kickoff of our sixth annual Santa Cruz Offers vacation giving marketing campaign. Folks have requested me because it acquired nearer to fall if we’d even be doing Santa Cruz Offers this 12 months beneath the circumstances, however I feel the circumstances reveal that it’s extra crucial than ever. So Offers is again with our greatest group of nonprofits but—40 teams doing unbelievable work of every type in Santa Cruz County. You possibly can examine all of them in our cowl story this week, then I hope you’ll go to and provides to a number of of them. We will’t make a distinction except you do—and I consider you’ll, contemplating that final 12 months, readers elevated the entire quantity raised in Offers by a whopping 74.8% over 2018. The overall variety of donors elevated by 48% final 12 months as effectively.

And, defying all odds, our marketing campaign this 12 months is beginning with extra matching funds than final 12 months, which suggests your donations will go even additional. We’re grateful to all of our 2020 sponsors, together with Group Basis Santa Cruz County, the Applewood Fund, the Joe Collins Fund, Santa Cruz County Financial institution, Thomas Wynn Capital Administration, Oswald Restaurant, the Pajaronian and the Press Banner. Good Instances and the Volunteer Middle of Santa Cruz County are as soon as once more the presenting sponsors this 12 months. What began out as a fledgling effort six years in the past has grown into a large group effort, and I encourage you to make use of this subject to discover all our contributors, whom we’re excited to help this vacation season. 



Vivid Reminder

Re: “Stored Memories” (GT, 11/11): I used to be within the very well written article by Hugh McCormick on the Yamashita Grocery, the household behind it and the historical past of the Japanese in Watsonville. I really feel like I’ve identified fairly a bit in regards to the internment of the Japanese and Japanese-People throughout WWII, however the article vividly jogged my memory of the way it affected these interned—each in being put into camps and their losses once they returned house.

For these of us who haven’t suffered losses as a consequence of conflict and different types of violence, we must be reminded what it means to those that have suffered losses and likewise needed to take care of their lives afterwards. 

Nick Royal | Santa Cruz


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Re: Yamashita Grocery

That is such a terrific article. I’m a historical past instructor at Watsonville Excessive and that is going into the saved folder for later use for positive. You possibly can clearly see this historical past taking a look at outdated WHS yearbooks, which comply with this timeline and make for an attention-grabbing main supply. One 12 months all of the sudden all of the Japanese names had been simply gone and enrollment shrunk. I want I may sit and have espresso with somebody who taught right here in that period so I may hearken to what that was like. One query I’ve for the creator, or perhaps another person right here, is how/why or when did the realm go from apples as a major export crop to berries?

  Ryan Jones


 Glorious article by your gifted [writer], well-detailing native Japanese-American historical past, together with the worst mistake FDR ever made throughout his 3+ phrases as President. The author’s solely error was for those who’re going to disrespect Spanish language and tradition to be able to obey the dictates of political correctness, it’s spelled “Lantinx”, not “Latnix”. (What’s the subsequent acceptable newspeak to be enforced, an insistence on utilizing “they” as a substitute “he” or “she” to stop any sexual identification?)

— Chris Kenney

[This typo has been corrected in the online version. We regret the error. — Editor]


Re: Riverfront Development

The half that steams me is the truth that “reasonably priced” items are a calculation of a proportion of market worth. In different phrases NOT reasonably priced in working folks {dollars}. Having even 15 items at beneath market hire means they nonetheless are working 2500 to 4000 a month with 5 to 9k move-in bills whereas the developer makes hundreds of thousands and by no means made a dent within the reasonably priced market in any respect. This kind of backwards and forwards quibbling is an insult to us all. The county kisses developer ass and nobody stands for actual reasonably priced something right here. Interval.

What a pathetic farce housing is right here. Ineffectual and disingenuous.

 Kristen M Rivers


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